Blue Bear is re-inventing website evaluation.
Blue Bear helps clients create superior websites by conducting intensive, immersive research that combines usability and market research together. Blue Bear's growing roster of Fortune 500 clients (and their repeat engagements) is proof that it works.
Use Blue Bear at any stage of website development.
Blue Bear is effective at all stages of website development, from early understanding of consumer needs to concept options assessment; from prototype development to fine-tuning of finished work. We strongly endorse iterative development because it shortens development timing, cuts costs and generates stronger results.
Blue Bear pre-session preparation reflects our customized approach.
Each Blue Bear project is unique. We begin by carefully developing specific project objectives. We determine geographic markets to meet our client's needs.
Then we develop a screener to precisely recruit the client's target respondents in that market. Finally, we develop a research plan - the roadmap of the research sessions - which guarantees we meet all learning objectives.
Blue Bear sessions are dynamic, immersive and eye-opening.
Blue Bear's group sessions are the centerpiece of the extraordinary process. We gather respondents (typically eight per session) at a Blue Bear-qualified focus group facility in the selected market. Each respondent works on a laptop that is networked to both the moderator's laptop and to the client monitors in the observation room. Clients observe the entire session and participate by instant messaging the moderator as needed.
Patent-pending software allows respondents to surf the web and type comments, questions and suggestions directly on snapshots of web pages. These verbatims, as well as the respondent laptop screens themselves, are viewable in real time by both moderator and clients in a variety of formats.
Sessions typically intersperse online exercises, as defined in the research plan, with offline discussion. Online work is executed first and silently, eliminating bias. Offline discussions always follow online work. Blue Bear clients have found that group interaction offers rich rewards when it immediately follows online work.
Post-session analysis & reporting is painstaking, comprehensive and action-focused.
Session data is preserved for exhaustive post-group analysis. Data includes navigation clickstream (by session, task, respondent), page markups with typed verbatims, videos of each user screen, survey results, audio and video tapes of sessions.
Significant post-group analysis extracts findings, amplifies them with data and facts, and organizes them in actionable form in a uniquely exhaustive, custom-prepared final report.
Blue Bear's comprehensive final reports and research findings provide marketers with the actionable steps needed to create winning websites - from solving checkout problems to page-specific usability improvements to developing completely new online strategies that motivate and persuade users.
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